This wasn't a client-facing product launch — it was an internal pitch. The design had to be convincing enough to get a green light from decision-makers who needed to see a finished product, not a concept. No room for "it'll look better later."
Three weeks. Full branding, visual concept, colour system, typography, mobile and desktop site — built and tested.
We ran A/B testing and focus group sessions to validate the concept before the final presentation. The feedback was positive across the board
The client walked into their stakeholder meeting with a complete brand and a working site. They walked out with approval to move forward. Three weeks, start to finish.
Next projects.
(2016-25©)
