Industrial lighting is not a sexy topic. Explaining voltage resistance and energy efficiency to busy factory managers without putting them to sleep — that was the real brief. The videos needed to be short, technically credible, and actually enjoyable to watch.
After partner meetings, OrbitX managers would send these films as a follow-up. The goal was to end every conversation on a smile.
We developed the concept, wrote the scripts, handled the shoot and full post-production. Two short films — each explaining a complex technical feature through humour, without dumbing it down.
The result was simple: partners watched a professionally made film that made them laugh. And companies that make you laugh are easier to do business with. OrbitX went from "interesting product" to "these guys get it" — which in B2B sales is half the battle.
Next projects.
(2016-25©)
