Product Hunt launches live or die in the first few hours. The film had one job — explain a nuanced product concept instantly, to an audience that sees dozens of launches every day and decides in seconds whether to keep scrolling.
Deks needed to feel familiar enough to understand immediately, and different enough to remember. No time for long explanations. Tech people hate long explanations.
We developed the concept, handled full production and post. The film launched alongside the full brand and product we built — and Deks became Product of the Week on Product Hunt.
For a cold launch with no existing audience, that's the kind of result that turns a startup into something people talk about.
Next projects.
(2016-25©)
